About Us

Our Mission Statement

To consistently provide our suppliers, customers and consumers the best service and value for the products we sell. We strive to achieve this mission while abiding by the following principles:

1. Exclusive representation of suppliers by category
2. Respecting our suppliers and customers
3. Fair treatment of our employees
4. Ethical and legal business practices at all times

Company Philosophy

“Success is peace of mind which is a direct result of self-satisfaction in knowing you made the effort to become the best that you are capable of becoming.”
 
John R. Wooden
Head Basketball Coach Emeritus
UCLA
 

Numbers Speak For Themselves!

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Years In Business
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Suppliers Represented
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Products Sold
Joel - headshot 2
Felicia - headshot
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“Caliber is an efficient and cost effective sales organization that allows manufacturers to offer a lower cost of goods to customers, as a result of avoiding costs associated with hiring a direct sales force and administrative costs.”
Joel Gruber

Our People

Meet the wonderful people that make it possible every day for Caliber to succeed for its clients.

  • Joel Gruber - President

Joel’s career in the food industry began in 1987. He has extensive private label expertise with a unique global perspective, which is further enhanced by his fluency in the Spanish language. Joel has gained a reputation for developing strong supplier and customer relationships in both domestic and international markets. 

  • Felicia Leubner - Customer Service Manager

Felicia joined the Caliber team with over 15 years of experience in Customer Service and Operations within the organic & health food industry, working with distributors and manufacturers. At Caliber, she is responsible for managing customer service concerns on behalf of our Customers and Principals.

  • Teri O'Keefe - Administrative Assistant

Teri joined CSM with considerable experience in the hospitality industry. She is a lifetime California native and is responsible for demo management, customer service, office administration and accounts receivable.

Contact Our Team