Successfully and Happily Serving the

Retail Food Industry

For over 50 Years!

Contact Us

Exclusive

Representation of Categories

Over 60+ Years

Combined Food Experience

Oustanding Customer Service

and Market Intelligence

Highly Motivated

Sales-Driven Associates

Our History

Caliber Sales and Marketing (CSM) was founded July 1, 2001, as the result of the purchase of the Charles Lehman Co., a Southern California food broker, founded in 1967.

CSM represents principals in grocery, non-edible grocery, frozen, refrigerated and fresh in store brand, control brand, and national brand products. Our product range includes conventional, all natural, and organic offerings.

CSM services various domestic US and Latin American trade classes including specialty retailers, warehouse clubs, natural food stores, dollar stores, supermarkets, wholesalers, specialty distributors, and North, Central and South American hypermarkets and mass merchandisers.

Categories

Grocery


Grocery

Non-Edible Grocery

Non-Edible

Refrigerated and Fresh

Refrigerated

Frozen


Frozen

Click to View our Different Classes of Trade!

Classes of Trade

Client Testimonials

5/5
"Caliber Sales and Marketing have promoted and successfully marketed products manufactured by the global leader in private label instant coffee. We as a group rely on the excellent market knowledge and expertise of Caliber Sales and Marketing when we look at market development as well as introducing innovative new items into various markets around the globe. From Chile, South America to the Heartland of the United States of America, Caliber Sales and Marketing is your No. 1 choice when it comes to successfully grow your business"
Erik Juch
5/5
"It is such a pleasure working with Joel Gruber and his Caliber & Associates team. We selected Joel and Caliber & Associates due to their confidence, customer service, and their undeniable knowledge and contacts within the foodservice industry. They seem to have all the answers to our questions or concerns and their attention to detail is unparalleled. I unequivocally, highly recommend Joel. He has excellent communication skills and his team meets deadlines. Joel's keen insight into our business has provided significant added value and his contacts and relationships have opened doors for us, saving us precious time and affording us with solid opportunities. The entire team provides an excellent level of industry knowledge, strategic thinking, creativity and service, which makes it a pleasure to work with them. We continue to look forward to a long and mutually beneficial relationship with Joel Gruber and Caliber & Associates"
Umberto Ortoli
5/5
"Caliber Sales and Marketing has been instrumental in helping us maintain and grow our business for 20+ years. The Caliber Team consistently provides professional representation, market insight, and outstanding customer service. It is a pleasure to work with Joel and his team."
Bruce B.